Remember when E*Trade was on the cutting edge of Super Bowl advertising? Their debut bowl ad this year features... a talking baby. These are hard times on Wall Street indeed.
Grade: C-
The Best and Worst Super Bowl Ads
As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising